Google's latest doodle celebrates birth of Saul Bass

Internet giant Google used on Wednesday its latest doodle to mark the 93th anniversary of the birth of Saul Bass, an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters and corporate logos.

During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrickand Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 "jetstream" logo andUnited Airlines' 1974 "tulip" logo which became some of the most recognized airline industry logos of the era.

Today's Doodle shows some of his most outstanding jobs. Google frequently marks important events, anniversaries and birthdays of historic characters from the worlds of cinema, music or science, so this latest doodle is no exception.